The goal of search engine optimization is to create sales through internet search engines, such as Google. Google has over 70% market share and Bing/Yahoo has about 26%. The differences between the results are minimal as each has the same economic incentive – is to provide search results that are most accurate and relevant for any given query. Since only 10 will arrive on the first page, both Google and Bing are happy to sell advertising so that you can land on the first page even if the search engines don’t think you deserve it.
So the WHY for tracking your ads is so you will know what is working, what is not, where most of your sales are coming from, and what you should do to adjust your advertising for maximum profits.
Become An Authority Within Your Niche When high quality and authority SEO COMPANIES websites are linking towards you then it seems to the users as well as the search engines that you are genuine and have highly relevant content material on your site. People will keep coming and this will lead to your brand becoming an authority in your niche.
And if you know that people will see your posts, you will be more likely to put out quality content. People will just discard the junk posts if the content is junk.
You want to make sure that you do routine maintenance to your web pages to ensure that all your links are working properly. Be sure that you do not have “link outs” that puts you in a “bad neighbourhood.” Google SEO experts recommend that your links are working properly to avoid extreme harmful ranking.
SEO or search engine optimization is the most common way of promoting your business in the internet. With it you may increase the traffic on your website. Increase in traffic could mean an increase in potential revenue for your business as well. SEO is about improving the visibility of your website. So when people will type certain keywords when they search the Google, then your web page will appear on the first page of the search. Of course you may do this through paid advertisement, but there is a “natural” way of doing it through SEO.
Think about that for a minute. You could actually drop tens to hundreds of search positions without even making any changes to your website.Be constructive when you are maintaining a web site,hope this information will help you.