A good friend of mine called some time ago to pick my brain about starting a video production business. He and I graduated from the same college with the same degree but his life and career took him down a much different path than mine. He has done well for his wife and 3 kids but has always had the itch for getting back into video production.
Why do you think that Amazon sells far more drills than any hardware store in the world? It’s not because the people at Amazon know more about drills! It’s because with Amazon you know you can get the cheapest drill there is – fast. The benefits of shopping with Amazon are no synonymous with their brand no matter what you are buying.
One of the speakers talked at the end of the second day about motivation and opportunity. Wow, he was good! What he had to say and how he said it were really inspiring. So, we talked about the website and he promised to look at it. I will be calling him to see if there is something we can do together.
You want to leverage your time with a tried and true video producer who understands you; with your area of law. Someone who runs his own law firm and also tries cases. Importantly, you want a video producer who talks the talk and walks the walk (as corny as that cliche still is). When you are looking to see whether a video company is a good fit for you, ask if their video producer is a practicing trial attorney. Ask if they know who your ideal client is. Ask if they know what content your ideal client needs to know.
Go through all the proposals/quotes you submitted last year but didn’t win and send an email to those prospects asking if there are any other projects you can help them with.
Let’s turn now to the other side of the coin; attorneys who create video on their own. There are lawyers who think they can master this video thing all by themselves. Some can, but most have not yet been able to do that. Some lawyers don’t want to spend the money to shoot video with an experienced explainer video company. Instead, they want to do it all themselves.
A corporate video is something that comes into an audio video form just like DVD. You use this video to market about your company or to give a corporate lesson to the employees. It can be a great way to expand your business, products and services.
When you’re received the bids ask yourself who you feel most comfortable with. Who do you have the most trust in? Often times companies that promise too much or don’t ask enough questions won’t be able to deliver. Something else to consider are people skills. Naturally quality of work is important, but who communicated the best? Who do you feel most comfortable with especially if they’re working on a project where senior management or the owner of the company is involved. Quality is important but so is integrity and reliability.